On May 5th, Napse, the leading company in technology solutions for the omnichannel-focused sector, begins to lead a series of regional talks and panels to reflect on the evolution of retail from real experiences, in a context in which consumers are increasingly demanding.
Buenos Aires, Argentina, April 22nd, 2021.- Napse Talks is a cycle of remote meetings in which retail sector leaders across Latin America will participate. The first, “Más allá de la omnicanalidad” [Beyond Omnichannel Retailing], will take place on May 5th and will feature the participation of leaders from Napse, Tiendanube, L’Oreal, Martí and La Comer
Most retailers currently have various channels (physical, digital, and analog) to communicate with their audience and with various sales strategies. However, communicating with each other is not enough to make a difference. The challenge, instead, is to achieve an integrated experience with consistent and uniform information on all platforms and points of contact with customers.
“Más allá de la omnicanalidad” is a meeting to respond, from real experiences, to one of the main challenges of retail nowadays: to overcome channel multiplicity and achieve integration between them and, thus, better shopping experiences, by building customer loyalty.
Speakers
- Daniel Mayo, Executive Director for Napse
Daniel is responsible for Big Retail operations in Brazil and for the international expansion of the group with the operation of Napse, the international brand of Linx. He’s an Engineer from the University of São Paulo, with a postgraduate degree in Business Administration, and is part of the founding team of Linx, a company in which he has worked for over 20 years. He has a vast history in the development of logistic projects for retail and more recently in account management for large retailers in Brazil.
- Antonio Rivero, Commercial Director for Napse
Antonio is responsible for direct and channel sales, account management, and customer satisfaction at Napse for the entire region. He has over 20 years of experience leading regional management positions in sales, procurement, supply chain, transportation and consulting, in the retail and logistics industry and is currently a counselor for the National Council of Logistics and Supply Chain Executives (CONALOG) in Mexico. He’s a Civil Engineer from the Metropolitan University and has a Master in Finance and Marketing from the Institute for Higher Education in Administration (IESA).
- Victoria María Blazevic, Brand & Communications Manager for Tiendanube, Argentina
She graduated in Advertising and Institutional Communication by profession, and has extensive professional development in press and communication. She imparts training courses and gives talks related to e-commerce and digital marketing, while being an expert in communication, branding, press, and social media. Her essence and professional purpose is to empower people and businesses, adding value with her education and career.
- Flor Argumedo Moreno, CIO and Director of Methods Optimization for La Comer.
She has been the CIO and Director of Methods Optimization for La Comer ever since 1997, which is one of the most important self-service companies in Mexico, where she currently executes the Digital Transformation process focused on customer experiences. She has a professional career of 35 years working with the development and implementation of innovative systems in retail and, in 2020, she became the only woman recognized as one of the Geniuses of Digital Transformation by Forbes Mexico magazine. She’s a Computer Systems Engineer from the University of Monterrey with a postgraduate degree in Senior Management from IPADE.
- Javier Ruiz, Digital & e-Commerce Manager for L’Oréal México
He has over 15 years of experience in Digital Marketing, UX, and BigData. Javier has vast experience as a teacher in Universities: ITESO, UP, TEC of MTY, teaching Digital Marketing, Social Media, E-Commerce and Google Analytics. He is also a Speaker at over 60 Digital Marketing workshops and events. He has more than 6 years of experience in computer systems development and implementation.
- Roberto Díaz, e-commerce Manager for Grupo Martí México
He has over 8 years of experience in e-commerce and omnichannel retailing. One of his mantras in life is to continue learning about all the new technologies that have reached Digital Marketing and the Retail industry, creating disruptive strategies to position the brand and exceed MoM sales.
The first meeting will take place next May 5th at 11:00 a.m. (Argentina time), with focus on omnichannel. Those who are interested can sign up for free through this link (https://info.napse.global/napse-inscribete-al-webinar). In the coming months, the cycle will continue to address issues such as the diversification of payment methods, the use of tools such as Artificial Intelligence, and the specific challenges of different retail verticals.
